Bernays realised, as he recalled decades later: If this [propaganda] can be used for war, it can be used for peace. Short of stature, with a thick black moustache, Bernays was one of the fledgling PR industrys most controversial figures
American Tobacco claimed the change was made because copper was needed during World War II, but the green ink was made from chromium, and the gold trim was made from copper
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They engage young people as retail suppliers as well as consumers, and expose everyone in the supply chain to other illicit products and services