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Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs
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Read More Nicotine pouch use has significantly increased, while vaping nicotine or cannabis were at all-time highs among American adults age 19-30 years old
Maine ($7.97): $6.97 = -14% 15
Harmful flavored tobacco products like cigars, smokeless tobacco, and e-cigarettes attract both people who have never smoked as well as those that currently do with their colorful packaging, taste less harsh, and are perceived as less harmful to health than unflavored products
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