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It challenges the long-standing portrayal of tobacco as a symbol of the "cool kid" image in pop culture

SOURCES: Jon-Patrick Allem, PhD, assistant professor, research, department of preventive medicine, Keck School of Medicine, University of Southern California, Los Angeles

Public campaigns reframed it as an addictive, deadly habit rather than a symbol of sophistication

Loss of interest in activities that used to be important

It is therefore in the government's interest to encourage people not to smoke, particularly in the wake of the pandemic where the health service was overwhelmed with Covid-19, a respiratory illness