Use of Mascots and Popular Culture in Advertisements Tobacco and alcohol producers argue that children and teenagers depend on their parents
Thus, there is a need for updated restrictions on advertising that are consistent with the current tobacco product and media landscape. Youth-appealing ads for e-cigarettes on social media is nothing new: a 2019 Truth Initiative study published in Tobacco Control found that more than half of Instagram posts about JUUL were youth- and lifestyle-focused
460 A WHITE STAR 'CHAMPAGNE' CIGARETTE COMPENDIUM, the spun alloy two-part body in the form of a Moet & Chandon champagne bottle, the top half lifting to reveal gilt brass cigarette holders for twenty-five cigarettes, 29cm high Fees apply to the hammer price: Free Registration 28.6% inc VAT* Flat Fee Registration 25.00% inc VAT*
There are high rates of experimentation with e-cigarettes among teenagers in the United States and some evidence of this in the UK and other jurisdictions
This article won't dive into comparisons, but for perspective, smokeless nicotine products constitute 18% of BTI's sales in 2025 (p.45), while Imperial Brands was less successful in its pivot, with modern nicotine products representing about 368 million, or 1.1% of sales, in 2025 (p.41)
