electronic cigarettes and quitting smoking The 101 on e-Cigarettes Infographic Quitting Smoking: Can E-Cigarettes Help?

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We want to help them understand their value and to use the tools they have to eradicate smoking. The fully integrated campaign also has strong digital and social media components including: A relaunched website thetruth.com, offering a set of tools to help youth join the fight and show their support

On the promotional side, clarity is king

Note: Certain programs receive an allocation of a specific amount determined in Proposition 56, which we have grouped as Fixed Allocations , and other programs receive an allocation that is a specific percentage of remaining funds, which we have grouped as Variable Allocations

Registration is now open for the upcoming CBC, occurring from April 20-22