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Digital drives discovery, but real brand preference is built through physical experiences. In Indias regulated environment, digital is less about transactions and more about influence, shaping perceptions long before purchase

I have seen a lot of things change during my lifetime. Shell turn 113 in March

Note that they peak within days, not weeks

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Cristine Delnevo, PhD, MPH Director, Center for Tobacco Studies at Rutgers School of Public Health Co-Leader, Cancer Prevention and Control Research Program at Rutgers Cancer Institute of New Jersey Disclosures: Delnevo reports receiving grant support from the National Cancer Institute and the FDA Center for Tobacco Products