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Verdict: The DISSIM Inverted lighter is a stellar modern-day take on an everyday carry lighter, with a unique circular grip design and an angled flame port that together make for one of the most interesting and idiosyncratic EDC lighter options on the market

But they didnt respond to the substance of our questions

It is not mass-market in the same way as Double Happiness and has more limited distribution

Jeremy Blackburn, JTI head of communications, comments: Camel offers retailers the opportunity to make generous profit margins and with the Premium segment accounting for almost 19.9% of the RMC tobacco market, these three limited edition Camel packs are a must-stock for tobacco retailers. With over 100 years of heritage, Camel is one of JTIs most creative brands and has inspired innovations throughout its history, most recently with the worlds first and only curve pack in 2012. Launched in 1913, Camel is a global Premium American blend cigarette sold in 110 countries worldwide