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The pro-tobacco message cant be hidden in a cloud of smoke.

In 10 to 15 years, we think cigarettes can be out of the market entirely people will quit or, if theyre still using nicotine, itll be in a noncombustible way. We spoke with King about the companys change in direction and the challenges of trying to wean customers off an addictive product (and onto another)

Conclusions: The short-term use of the specific brand of NF e-cigarette assessed in this study had no immediate adverse effects on non-smokers and only small effects on FEV1 and FEF25 in smokers

Otherand much olderdunes would settle a great question, for it is impossible to tell now whether they were just under or just out of water