Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth [Hardcover] McGrath, Rita Gunther and Macmillan, Ian C. 9781451697629 They've all ridden on the

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EAN: 9780394548029

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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth [Hardcover] McGrath, Rita Gunther and Macmillan, Ian C. 9781451697629 They've all ridden on theRobust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growthor dont. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this