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Nigel Gray, Jack Henningfield, John Seffrin and Witold Zatonski, Tobacco: Science, Policy and Public Health , Oxford University Press, second edition, 2010, 776 pages (ISBN 9780199566655)
You will be asked whether you agree or disagree with proposals to: restrict the colour of heated tobacco devices to Pantone 448C (drab dark brown) ban cosmetic lights Restricting branding, imagery and artwork on heated tobacco devices We expect that removing branding, imagery and artwork from heated tobacco devices will reduce the appeal of the device and help to reduce the prevalence of tobacco use
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After all, what seductress would want to be seen picking tobacco flecks off her tongue