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'Terrifically enjoyable' Daily Telegraph
this hilarious new picture book is perfect for ALL little monsters
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Zoe Fraade-Blanar: Superfandom [2017] paperback CHAZ whether to alcoholFandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating
